Mobile social Networking ist ja vielen Experten zufolge ein großer Trend in diesem Jahr und eine neue Goldgrube in den darauf folgenden. Der neue Report vom Analysten Informa Telecoms & Media bringt zu diesem Thema aktuelle Einschätzungen und blickt in eine rosige Zunkunft.

Topics covered include:

• Mobile Social Networking industry segmentations
• The Mobile Social Networking value chains
• Enabling technologies on networks and mobile devices
• Mobile social community participant profiles and behaviors, today and tomorrow
• Existing, emerging and anticipated business models and revenue streams
• Most likely success strategies for existing and new players in the industry

Key questions answered by this report

• Is mobile social networking an extension of existing services or disruptive innovation?
• What are the key application segments for Mobile Social Networking?
• To whom is the mobile social networking phenomenon most relevant, how and for how long?
• Who is best placed to profit from mobile social networking?
• What is the role of rich media in the future of mobile social communities?
• What are the existing business models and what new models will emerge?
• What are the drivers and obstacles to mobile social networking growth?
• What is the size of the Mobile Social Networking market? Number of users, numbers of community registrations and key applications?

Global coverage

• Case studies provide in-depth analyses of mobile social networking players’ strengths and weaknesses set in the context of their region
• Forecasts of users and revenues for 2007-2012

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