Monat: Oktober 2006

The fastest-growing type of digital service, by revenues, is social networking on mobile phones. Every CEO of a Flickr, YouTube, eBay, Skype, MySpace, Worlds of Warcraft, 2nd Life etc will need to immediately launch mobile extensions, variants, access methods, sharing systems and/or alerts to their online social networks, or else their more nimble rivals will shoot past them.

opengardens verweißt auf einen Artikel im International Herald Tribune (23 Oct 2006) wonach Mobile Social Communities und user generated content einen Umastz von 3.45 Milliarden Dollar im Jahr 2006 ausmachen werden.

Ein Interessanter Artikel als Reaktion auf diese Zahl ist im Marketing Blog „Communities dominates Brands“ erschienen. Der Autor ist davon überzeugt, dass social communities usw., was man weitläufig als mobile wen2.0 zusammen fassen kann, die nächste Killerappliaktion im Mobilfunk werden wird.

“Beware of naive copying of PC services”, so David Wood seines Zeichens executive vice president of research beiSymbian. Für mobile web2.0 Applikation braucht es laut seine Meinung mehr Aufwand als eine Einfache Transformation der Dienste aufs mobile Endgerät. Die Eigentheiten dieses macht hier ein Customizing unerläßlich um einen weiteren Flopp wie WAP-Dienste zu vermeiden. Teile des Artikels im Wortlaut:

Wood and others said that the inherent constraints of mobile phones and networks mean that many Web 2.0 services won’t work well without some changes to accommodate those limitations. Web 2.0 describes a new generation of Web sites, many that enable user-generated content or combine data from various sources.

He used the example of Google Maps, an application initially designed for the PC. Because the application is built on Ajax, like many other Web 2.0 services, it pushes data out to the client device in order to speed up future user requests. On a mobile phone, that process drains battery life, eats up limited memory and results in potentially very high data-access charges. Google Inc. has introduced a version of the program designed for mobile phones that eliminates some of that overhead, improving the mobile user experience.

One way that Web 2.0 companies can similarly adjust their services for mobile devices is by relying less on browser-based applications and more on small software clients that users can download onto their phones. “The browser will fade into the background,” said Wood.

aus http://wireless.itworld.com