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Whitepaper Mobile Advertising von .mobi

Die dotMobi Advisory Group (MAG) hat kürzlich einen Whitepaper zum Thema Mobile Advertising veröffentlich:

Chapter 1 – Mobile Advertising in a .mobi World
Chapter 2 – Mobile Browser Market Research by M:Metrics
Chapter 3 – The Mobile Advertising Market Opportunity
Chapter 4 – The Mobile Advertising Value-Chain
Chapter 5 – Mobile Advertising Business Models
Chapter 6 – Brand and Mobile Network Operator Opportunities in Mobile Advertising
Chapter 7 – Position Paper Synopsis
Chapter 8 – Call to Action
Chapter 9 – Industry Support
Chapter 10 – dotMobi Advisory Group Community
Chapter 11 – Mobile Advertising Case Study: The Weather Channel Interactive

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