Orange UK führte eine groß-angelegte Studie rund um die Thematik mobile Media durch. Auch erfasst wurde darin die Einstellung der Konsumenten zu mobilen Werbeformen. Weitere Key Findings:
* people who access media regularly tend to do so for just over 3 1/2 hours each week
* half of all media consumption happens when the consumer is with other people – friends, spouse, etc
* only 20% of media occasions happen when traveling, most is at home or in the office
* mobile is the prime media channel between the hours of 12 noon and 6pm
* idle screen advertising was the most highly rated form of mobile advertising looked at in the study.
die gesamten Ergebnisse der Studie online